> If it's the first, somebody should tell them the slop's already up to their navels and they probably shouldn't be helping people generate more of it.

One would imagine Meta can readily quantify how much AI-generated content is consumed across its properties.

Meta's play is simple: more engagement means more money for Meta, and this can be done by "slop" as you called it, or alternatively expanding the audience of high quality human-generated content, say via translation. A funny video in Albanian is probably still very funny after being translated to English.