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AFAIK NVIDIA and AMD do this unasked for popular game releases because it gives them a competitive advantage if 'popular game X' runs better on NVIDIA than AMD (and vice versa). If you're an AAA studio you typically also have a 'technical liason' at the GPU vendors though.

It's basically an arms race. This is also the reason why graphics drivers for Windows are so frigging big (also AFAIK).

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Double "AFAIK" makes me trust you more :)

I think this is very accurate. The exception is probably those block buster games. Those probably get direct consultancy from NVIDIA during the development to make them NVIDIA-ready from day 1.

Even smaller games often get some amount of consultation from Nvidia/AMD - they are typically in the credits in some form.

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