I think human written, compelling, deep content will survive. Fluff content sites will likely be squashed by search engines favoring brands and authority over linkage stats because there is so much AI generated content that's mediocre, the search engines have to weed thru that to have relevant results.

Often now though before you see results, you see AI summaries. This is perfectly fine if someone is casually searching something like ratio of oil and vinegar for salad dressing. That person likely is making a salad right now and needs to know and does not care about reading through 5 screens of scrolling content, ads, popups, etc. to get a recipe.

Now if someone is researching the history of salad dressings and wants to go deep into types of oils, vinegars, mixture ratios, pairing with different lettuce types, fruits, nuts, etc. having content that provides that level of information is helpful, but to a smaller audience. That audience is more likely to click links to products or ads than someone just looking for a ratio right now.

The human impression counts for content sites is likely to go down, a lot for fluff content, but those sites are likely losing impressions from people that weren't clicking the ads or buying products anyhow.

I'm not in advertising/marketing so I don't know what impacts that has ... maybe for some time period, ad revenues will go down because sites lose the fluff visitors and number of visitors carries weight in advertising processes, right? Then maybe the processes catch up and realize that the good content sites have higher "stickyness" factor so conversion rates and length of users visit are much more important than page impression counts?