I think you are likely correct. Marketing for Green can only get you so far, next marketing push is Patriotism. I don’t like Musk, but he is a marketing genius of this era.
I think the myth of Elon's genius has been utterly shattered by the Path of Exile 2 debacle. Turns out faking it until you make it can take you all the way to the top.
How is Nazi salute Patriotism?
My point was it can be marketed as Patriotism, and I'm sure enough number of targeted audience will buy that bs.