i'll tell you from personal experience there exists huge swaths of people in my community that voted for trump not because of any of his policies or a feeling that dems didn't bring change, but because they worship him like a religious figure. or they demonize anything that isn't conservative and treat it like team sports. it really doesn't seem to be much more complicated than that for some people no matter what angle you try to come in with (lack of education, not tending to their needs, etc.)