More importantly you can tell investors you have even more accounts than you do and your churn rate is very low.
I know you're being a little facetious but it is actually a benefit. Many companies have implemented subscription pausing to reduce churn. The reason is pretty straightforward good business: it's easier to reactivate customers who lay dormant for 1 or 2 months than it is to let them churn and have to re-sell the product to them from scratch.
Growth = New Customers Acquisition - Churn. New customers are expensive for many businesses to get, they have marketing, sales, and promotion related expenses. It makes sense to spend money to reduce churn too, because it’s a cheaper way to boost your growth rate.
If you offer deals to reduce churn, you need to focus on if those deals are just delaying inevitable churn or if they are actually winning back customers. Delaying churn is just a game of spending money to make your books look better for a quarter.
IB growth can fuel business growth, especially during times of low new customer acquisition and or high to moderate churn
It would still show in other metrics, however, as you'd have monthly active users (or accounts), which would take a hit. You'd also see a drop in MRR when an account is paused.
Bear in mind I'm assuming a business that wants clear, accurate metrics so the executive team know what actions to take; not simply a business looking to scam investors out of money ;-)
Engagement can always be monetized better in the future.
Just for warning, you'll still want to use Google as a backup for hyper local results, but generally the experience with Kagi is much better.
And can do so by adding !g to a Kagi query, just like on DDG.
You know, I once ordered takeout from the other side of the country because I had too much privacy on my search engine...
Disclosure: I work at Kagi
Sometimes the simplest explanation is also the correct one.
I don't know if Kagi have any investors or not, but I am kind of hoping the subscription model means they don't need them.
https://news.ycombinator.com/item?id=36517149
But as the comments pointed out, the invested money is "only" ~700k, so they're likely not such a mistake as you're imagining
(I'm one of those small investors in Kagi.)
The company used stats including non-paying users to demonstrate demand for our service was high, even though we knew they would highly likely never spend a cent with us.
(historically not so important to companies in practice, but it sure ought to be)