You get 5GB of iCloud storage for free. I figured this was a way to get people closer to/over the limit.

I get that the iCloud tiers start cheap, but having 50GB doesn't really do anything for me since it's still not big enough to back up an iPhone. And there's zero chance I'm going to start paying for a monthly service in order to get access to an evite clone that I would use a couple times a year. Maybe there are big partiers out there that would upgrade just for this, but this seems like an impending flop to me.