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Did your neighbor share with you what worked for him?

It's interesting, Schur (artist name) hasn't had anyone ever review his music as far as I can tell, none of his tracks have ever got much traction on YouTube, none of his releases are even listed on albumoftheyear.org, low traction on SoundCloud too. He said he gets fans via Instagram (34 k followers). He's not on TikTok. Looks like he's not on any official Spotify, or other popular, playlists.

Schur's music does have a very catchy and upbeat vibe, I like his stuff. I guess it's possible he could have had a track featured on a TikTok video that went viral, without being aware of it.

So for him his best channel is Instagram. I noticed that he's using Insta ads, I'm getting them in my feed, but I follow him too.

I think for Schur it really is the 'vibe thing' that works for him - he makes music that resonates with people. Spotify makes it so easy to like songs and every time someone likes a track it becomes more likely to be featured in the algo playlists and so the vibe snowballs.

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