I think Apple is a very American thing. Outside the US, which you may not care about, only the most aspirationally Americanised people I've known have gone for apple products. Im not sure what the reasons are.
Europeans are in general very weird about money. They are as greedy as anybody, but what do they do then with that money? They think turning on the air conditioner will ruin them financially and they count how many cents each person owes each other.
Literally laughed out loud at this, it’s so accurate.
It's amazing that PG looked around in his bubble, saw MacBooks and decided to write that Microsoft is dead.