Actually, the point is that the normal rules _do_ apply, and the normal rules very much encourage the publication of the names and likenesses of civil servants.

I'm kind of surprised that no one has made the argument that there is something special about these individuals, the work they're doing, or the circumstances of their work. There are, after all, exceptions to the "normal rules." But the fact that no one is making this argument is, at the end of the day, quite telling.