You said it. I have this feeling people tend to forget developers are users too. The "don't make me think" rule still applies even if their job is thinking.

So if you really want people to use your system (API, library, IDE, programming language, compiler...) you should run usability tests, write easy-to follow documentation with examples and answers to common problems, make it super easy to download (if it's software), maybe make a web page where you can try it online (that helps a lot), have a nice, smooth user interface, make it behave similar to something users have probably already used, have a good name, a nice logo, a nice-looking webpage, take care of its search-engine positioning, offer services such as forums, maybe advertise a bit, sell shirts, give a free night at a spa to one of the users every month (hey why not)... wow that list came longer than expected. Well you get the point.