Bugs need to be fixed. Features need to be implemented. If it weren't for cogs, you'd have people just throwing new projects over the fence and dropped 6 months after release. Don't want to be another cog? Join a startup. Plenty of those hiring. The reality is that when you work at a large company, you're one of 50,000 people. By definition, only 1% are in the top 1%.
Someone has to wash the dishes and clear the tables. Let's stop looking down at jobs just because it's not hot and sexy. People who show up and provide value is great and should be appreciated.