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His site isn't ad supported–I don't think he's trolling for pageviews. Also, if you listen to his podcast, he's stated that he doesn't much care for hitting the front page of HN because we're such cynical dicks (paraphrased).

UPDATE: His site is ad-supported. It was just blending in a little too well.

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He's on The Deck network, so it is ad supported. That's not to say I think he's trolling... I think he's just having fun.

Huh, I can't find The Deck ad on his site.

> Huh, I can't find The Deck ad on his site.

It's in the top banner, to the right of his header/nav. It's just that one of the current ads is a shade of brown almost identical to his own.

The ads run on RSS only, I think.

Nope, I can see it from my browser. You might have to pause adblock to see it.

Ad-supported, but not pay-per-pageview advertising, and not as a full-time job.

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