I'm not following. Do you have an example?
It is important that “profit”, comes in various forms, which exchange rates are problematic to calculate (or maybe there can’t be any): not hungry, not thirsty, tastes good, not cold, feel safe, feel excited, feel righteous, feel powerful, listen to music, watch a movie, get curious, satisfy curiosity, laugh, love, sex, rock n roll.
Most behavior we believe is some kind of rational action when it is really blind actions based on fiction or just completely random with rationalizations for the behavior after the fact.
> there are the facts we know and the stories we tell ourselves
and that really changed my outlook on life, the way i think about things, and basically everything else.