Not really. They’re successful because they created one of the most interesting products in human history, not because they have any idea how to brand it.
Over time, competitors catch up and first mover advantage melts away.
I wouldn’t attribute OpenAI’s success to any extremely smart marketing moves. I think a big part of their market share grab was simply going (and staying) viral for a long time. Manufacturing virality is notoriously difficult (and based on the usability and poor UI of ChatGPT early versions, it feels like they got lucky in a lot of ways)