I suspect the standard explanation for that as given under the youtube video:
> Since the amplitude, and hence the mechanical energy, of airborne sounds is tiny, the cochlea mechanically amplifies the incoming vibrations.
is wrong as it doesn't really make sense from an engineering point of view - if you've already detected the sound to activate the hair cell then that job's done. My theory is they actively damp down the large vibrations so you can pick up the small ones. There's a 10^5 amplitude difference between large and small.