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My assumption was it's the birth year of the average age of the target audience using the service.

Ahh, I thought it meant the slang "86 it". As in it'll throw out your old workflow for a whole new paradigm.

We've heard this as well and also sometimes use it as explanation. Who knew "86" could make sense in so many ways.

Yeah, I hear "flow 86" nearly rhyming with "486" when I squint. As in, I've got a personal 386 and a work486 at my desk.