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Ahh, I thought it meant the slang "86 it". As in it'll throw out your old workflow for a whole new paradigm.

We've heard this as well and also sometimes use it as explanation. Who knew "86" could make sense in so many ways.

My assumption was it's the birth year of the average age of the target audience using the service.

Yeah, I hear "flow 86" nearly rhyming with "486" when I squint. As in, I've got a personal 386 and a work486 at my desk.