Because you could tell me, you say it's something other than boycotting or people being mean or the internet, what was done exactly? Someone protested their presence at their work? Some people refused to work with them (which, to be clear, is close to boycott but is not, and so i would have to amend my conception of "cancel" which is "call to boycott" to "call to boycott and ignoring them at work")? Or was there assassinations, physical aggression, or even agression toward stuff they own?

Because in the mid 80s, Lillian bettancourt purchased a manor in Brittany, a few years after an oil spill that devasted the coast and fisheries. Some locals associated her with her shares in Total, and in Loreal (which she owned and was a beneficiary of a refinery the tanker was going to). They filled her pool with liquid manure, and oyster farmers/regular farmer managed have one of their tractor break down every day on the only road access to her new manor for a bit ore than a month (never the same one). This is what i would call very mean, and should be avoided. If the persons you talked about did not suffer a tenth of that, frankly, they ought to toughen up and stop complaining.