Their user base can't get much bigger, they haven't ever really had a hit product after the first one, and they have a record of pouring billions into things (like AR) that never pay off.
Now, they have done ok with buying other companies and keeping them running (Instagram), which to be fair lots of tech companies have failed at. So I don't think they're a zombie. But they may be something more like IBM, Cisco, or Oracle; a mature tech company that will go up and down, but whose big growth days are behind it.
The stock did +50% in 6 months.
Just the facts
Threads is the fastest growing app in history.
And its insane growth showed quite starkly the raw power of Instagram and Facebook in being able to drive large volumes of traffic and bootstrap new products overnight.
I would be surprised if they didn’t try this again to launch a new dedicated TikTok competitor.
However it suffers from what I’d call most of the content being unantheutic. No one is making content just for Threads. They’re sharing videos or tweets from other platforms and it’s their secondary platform.
I’m not sure there’s some niche this isn’t true. But to me threads feels like the personal version of LinkedIn. Lots of self advertising, very little authenticity.
I would argue that Meta is just reaping the benefit and profits from some very old IP, some of which they don’t know how to monetise.
The experience is so overwhelmingly bizarre, frustrating, eery and depressing from a user pov that the only conclusion I could draw was that no one cared, that it was never actually tested, that no one actually was developing it for a user.
So I don't know. I don't think the company is functionally capable of developing usable, engaging products for people. If it were, it wouldn't have made that shambling abomination public, or it would have taken a very different form. I think it's just stuck enshitifying itself.
Frankly I don't really want to know more than I do about Meta, but it really does make me wonder whether there were actual voices ringing alarms from day one that the product was a dumpster-fire with horrific fundamentals, or if somehow the reporting on it came up all lilies from up-talking yes-yappers.
b) Meta launched Threads a year ago which is at about 300m MAUs and every month taking more and more users away from X.
Eventually I logged on and noticed that as I was scrolling, like 2/3rds of the content wasn't from my friends at all, not even re-shared stuff, it was all ads or shorts from randos or random group pages that somehow appeared on my feed. And of course a lot of the things from my friends were, in fact, re-shares.
I felt like, if only like 20% or less of the content is original stuff from my friends, what's the point of even being here? This is terrible. So I gave up.
I entirely agree with you.