You can't apply Jevons paradox to everything, that would be predicting the future. However, you can try to analyze whether it holds in your specific context.
Comparing AMZN and NVDA is like comparing apples and oranges. Amazon has significantly diversified from its origins as an online bookseller and started when the internet, and later mobile devices, were not yet mainstream. NVDA, on the other hand, is an entirely different kind of company.
It doesn't matter whether it's AMZN or NVDA, you should try to distinguish between the company's fundamental value and the speculative component, as both are reflected in the price.