There are two reasons I think it's one of (calling it the most was a bit of hyperbole) the most important basic endings.
One is that it's not only relatively frequent but also an endgame that just constantly sees the 'wrong' result.
The second point though is what I already mentioned - it really teaches you a lot about how a bishop and rook can play together. If you can genuinely internalize that ending, your play with these pieces, in all phases of the game, would just naturally improve. Again it's similar to the way that the B+N ending can help improve your play with those pieces.
I mean sure it's useful to know that R and f+h pawns v R is only a [difficult] draw, but that knowledge is not very useful outside of that exact scenario.
[1] - https://thechessworld.com/articles/endgame/chess-statistics-...