this is all good and fine, but, i would like to see the quality of that code and how much extra time it added to refactor, test and clean up to their developers?
I doubt the code would need to be re-used in their main product, and why would you need anything more then user testing?
I doubt the co-founder is now prancing around talking about how coding is easy. She spent 36 hours developing a simplistic feature that would take an experienced developer less then a day.