There is a lot of work. Plenty of it just isnt super fun or interesting.
These might not be big products, but who wants big products anyway? You always have to bend over backwards to trick them into doing what you want. You should see the crazy stuff my partner does to make google docs fit her use case...
Let's have an era of small products made by people who are close to the problems being solved.
Aka Devs can move up the chain into what was traditionally product roles to increase development of new projects. This is using the time they have regain from more menial tasks being automated away.