This is what I've been leaning towards after initially renouncing the experiment for its arbitrary nature. "Alpha" behaviour emerge in zero-sum/artificial scarcity situations, yet contemporary society is full of zero-sum situations and artificial scarcity due to market inefficiency and gatekeeping. It's not just Western society either. If anything, Western-aligned industrialized societies experience far less scarcity. So the behavioural pattern shouldn't be entirely dismissed as pseudoscience, but worthy of critical inspection and reference.