This was great because it allowed for stereo. This also replaced the earlier idea of taking the speaker from the pole next to the driver's window, and then hanging from the window inside the car. This was just a mono speaker, but it was also right next to the driver's head. It reduced the drive-in's repair bills from people driving away before placing the speaker to its host stand (and other hooliganism)
*just to add some color
You still need to tune it but there are many "center frequencies" that can be tuned instead of just one. So, you wouldn't have to tune far but you would still have to tune :) If you had a knob like most radios in the 80's it would save you from cranking the knob several times to get the dial into the right range before fine-tuning.