Just finished Kara Swisher's Burn Book today, in which she says she does not report on such scoops unless personal matters have a repeated pattern or could affect a company's stock. It never occurred to me that there is such a choice to make here, but after thinking about it a bit, I realized that this is what distinguishes a bad journalist who writes an article that could end up hurting people more and make matters worse (e.g. about people who are going through divorce), from a good journalist that writes about things that actually matter to shareholders and to the industry.