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Comment by jay_kyburz | Hacker News Reader

They are doing the same thing to Xbox right now. Really working hard to kill the brand.

Yep. I've been an Xbox player since 2002. Huge Halo fan. Thousands of hours on 3 different generations of Xbox. I still have my Halo 3 special edition helmet. I keep up with gaming news and listen to multiple gaming podcasts every week.

But even I can't reliably name the last two generations of Xbox without a pause. I always have to stop for a second and think it thru because the naming scheme is so abysmal.

It gets worse. Did you see this ad?

https://www.youtube.com/watch?v=IYBSNQLsBKk

Looking at the market, I think we can all agree where Microsoft is heading:

The XBOX COPILOT, the new handheld PC powered by AI!

XboX ActiveX XP CoPilot 360-365.NET 2025 Pro Azure Edition

Not to be confused with Entra (formerly Azure AD) Edition

But that's my lived experience. I play Xbox games with friends who are playing on an Xbox console, but I'm playing on my Windows-based Legion Go or my Windows PC on a desk at home or even cloud rendered through a web browser on a Linux box.

Xbox isn't just a single physical hardware device. Its a platform for playing games.

I do agree though, the naming patterns for their consoles has been absolutely atrocious. I consider myself somewhat of a gamer but if you just gave me the list of consoles there's absolutely a non-zero chance I'd fail at picking the rankings of performance and age.

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