This isn't even a new dumb move for Microsoft. In the early 2000s, they applied the .NET brand to lots of random things that were completely unrelated to the runtime/framework: https://en.wikipedia.org/wiki/Microsoft_.NET_strategy
But even I can't reliably name the last two generations of Xbox without a pause. I always have to stop for a second and think it thru because the naming scheme is so abysmal.
The XBOX COPILOT, the new handheld PC powered by AI!
Xbox isn't just a single physical hardware device. Its a platform for playing games.
I do agree though, the naming patterns for their consoles has been absolutely atrocious. I consider myself somewhat of a gamer but if you just gave me the list of consoles there's absolutely a non-zero chance I'd fail at picking the rankings of performance and age.