I gotta say, reading this I have no idea what Render actually does or how it's different from AWS or Heroku. They say they've threaded the needle between the two to provide a new way of deploying infra, but what that is…who knows! Naturally a paragraph on AI.

At some point companies lose the ability to say, "We are X. It used to be that Y, which had issues of A, B, C. Instead, X does Z, so $USERS can now D, E, F." Where the letters are specific (not empty words like "innovative").

As they grow, these companies add additional products, which is one reason I think they lose this. That's okay! Add one or two sentences (max) that say, "Once we solved Z, we kept building to offer L, M, and N. We expanded from serving $USERS to supporting $EXPANDED_USERS who need O and P."

It's kind of wild how rare that clarity of communication is. Stripe still does a pretty good job despite the _huge_ range of products, complexity, customer profiles, abstractions, and interfaces.

You can definitely tell when companies are either parroting what they've read other splash pages say or are using LLMs to say a bunch of empty platitudes. Good writing is really fking hard.