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> saying apple is dead because back in 1987 there was a cheaper and faster PC offshore

What Apple did was build a luxury brand and I don't see that happening with LLMs. When it comes to luxury, you really can't compete with price.

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Apple isn’t a luxury brand in the normal sense, it’s odd that people think this because they’re more expensive. They’re not the technical equivalent of Prada or Rolex etc. Apple’s ecosystem cohesion and still unmatched UX (still flawed) is a real value-add that normal luxury brands don’t have.

So maybe not luxury, but premium. Like MB or Audi in cars. Pricing still plays out differently.

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