Why do we still hold Apple as a company in high regard when they remain incredibly inert, bowing to investor pressure to add generative AI features they are ill-equipped to handle as an institution, while prioritizing stock buybacks and dividends over innovating new products or developing a car or actually making a VR headset the market wants?

Last year they released AirPods Max 2, a 4 year old headphone at the time, with the only change being new colors and USB-c and the same price tag. If that’s not the perfect picture of Apple under Tim Cook.