A lot of people lately are complaining about a lack of price stability, it seems like a good angle.

Also as an SF resident with no realistic alternative to Comcast cable, I'd appreciate a provider who didn't try to sneak price increases onto my bill a couple of times a year.

In a healthy market I wouldn't expect big margins for sellers, but honestly if someone's making insane profits by selling me a product or service that's excellent and better than my non-empty set of alternatives I'm not going to complain.