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So do you really believe that the whole secrecy thing is just so Steve Jobs could surprise Apple employees at WWDC?

I believe sir you are suffering from choice-supportive bias.

Is this at Rands? That's not what I gathered at all. To me, Rands was concluding that Apple is secretive to surprise the whole world, not Apple employees.

I don't think it's possible for a company the size of Apple to have all employees know the secret and not have the world know the secret. Google proves, time and again, that when most employees know what's going to launch that it leaks. I wish it weren't the case, but it is.

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