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I wonder if they wrote such a friendly cease-and-desist letter to Rockbaren in Gothenburg, Sweden. According to the new owner of the night club, this had already been played out between the old owner and JD. Seems not!

http://www.goteborgdaily.se/news/jack-daniel-s-to-sue-gothen... http://www.rockbaren.com

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Unsurprising. Not only are there literally hundreds of liquor bottle designs to choose from and this one chose Jack Daniels because of its obvious brand association with rock & roll, but this is a club that prominently displays other liquor brand sponsorships under an umbrella of a design derived from a competing brand.

Exactly my thought, they have been keeping going on with this for a long time now. It seems reasonable, the resemlence is really striking

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