Here's me doing this almost two years ago: http://reddit.com/r/reddit.com/comments/d8b6b/noooo_a_gunman...
Keep in mind that for Aurora you kind of get quadruple nerd score because of the subject matter, and it's about reddit so you're going to get all the reddit traffic too.
Thinking is hard, if you tell journalists that arabs revolted because Twitter loves freedom then they will write that rather than doing their own research and finding out that people were so hungry they didn't care about the retaliation from the regime.
Same thing with Aurora tell them its about reddit and they'll write that, if IRC had a PR agency then efnet would be where people got their Aurora fix, but since EFNET doesn't and Conde Nast does...
Journalists were the first to reach out to us, not the other way around. While I do agree that there is a trend in online journalism to hunt down page views rather than legitimate news, I personally feel that the story presented here is newsworthy. The information provided by integ3r on the shooting was the most succinct early coverage that I saw. Of course I'm a bit biased on that point.