Probably the benefit I'm most happy with are that people are writing more, and in greater detail. I don't know why that is. For some reason, the GH experience just encourages writing, whereas the Jira experience seems hostile to it.
> the GH experience just encourages writing, whereas the Jira experience seems hostile to it.
Huh, that's interesting to hear. I didn't personally find it harder to add detailed descriptions in Jira back when I used it couple of years back. Wonder if there's anything specific about the experience you can describe that makes you feel GH projects is more friendly for writing.
Colleagues who aren't developers have become more engaged in the process of writing bug reports or giving feedback on product development (or at least, the parts of it that concern them). Some of the non-programmers have admitted that they are surprised by how much they enjoy using GitHub.
GitHub marketing folks probably should reach out to you :)