As far as I can recall, this has been their branding strategy:

1996: Rename everything to "MSN" including a news TV channel

2000: Rename everything ".NET" even if it's not a programming language

2005: Rename everything that remotely touches the internet to "Live"

2013: Rename everything to "365"

2025: Rename everything to "Copilot" even things that are not just an LLM

Also sprinkle "Windows" liberally over everything in the late 90's-00's

Did I miss anything?

Edit: was reminded of this classic https://www.youtube.com/watch?v=EUXnJraKM3k