There are other properties to pivot to. ByteDance had the chance to sell, the access to data that even credit bureaus would want is too much for a foreign adversary.
Are there? Instagram Reels and YouTube Shorts are awful in comparison to the TikTok experience. Red Note is funny, but not really a replacement. Nobody is going to go to Snap.
We utilize every platform equally. TikTok organically grew at least 5x the followership for our business, meanwhile Meta gouges us for advertising to be seen at all and we see worse results and interactions there.
No, these options are not truly equal, and many businesses will suffer.