Sure, it wasn't meant to be snarky. I think a lot of folks simply have vastly different measurements for success. Some think it is binary meaning either total success or total failure. Others define multiple levels of success. Tie money and success together and the resulting discussions can be quite inflammatory.

I've seen a few folks chime in here already that one of the reasons they work for themselves is that for them freedom is greater than money. Not everyone agrees with that but wouldn't some personal and business interactions benefit from a bit more transparency of goals or stated missions? If you want to shoot for the stars, financially speaking or regarding market coverage, then tell me. That's great and I applaud your enthusiasm. If you are happy just providing reasonable service and expect to make a reasonable return then tell me too. At least that will allow me to make a somewhat informed decision about possibly interacting with you. Don't make us guess as most people are terrible gamblers.