> for everyone

YES!

Adding features just for single customers doesn't scale, adding features useful to many customers does.

This is what I meant in my comment. The seller needs to know what the buyer wants, maybe its a big bulk discount or an extra feature. If the seller decides the discount is too steep, or the extra feature doesn't fit with the road map, then no deal. Or maybe the deal really is that big, and it's worth catering to some one-off demands.

None of this means "hiding" information, but you can't put something like "We'll do X hrs of extra work if you buy Y licenses". Just like the any store might have a 10% discount if you buy a dozen, but if you want 50,000 then there will probably be a conversation involved.