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It's amazing to me how someone could find themselves in a powerful enough position to make this decision yet somehow be so stupid that they decide to actually go ahead with it.

Meritocracy is a lie. Literally any normal human could look at this idea and go "well that's just dumb, wasteful, over-engineered, and weird".

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I totally agree with this being an obviously bad idea, but then again I thought Twitter was an obviously bad idea because we had SMS, and Instagram would be an obvious bad idea because who would take pictures of themselves all day long.

There's lots of stuff we'd say that about though, especially with advertising. I can totally see why 'point of purchase' advertising would be valuable for brands and retailers, but not if it doesn't add any value or convenience, like this.

I bet the data is like post purchase upsell in e-commerce, which converts pretty high.

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