Noone has ever managed to nail the landing of an orbital class booster on the first try.
Name another company that even landed orbital class booster on whatever try.
10 years ago it was an impossible feat many were laughing at.
Delta clipper controlled burn relanding in the 90s but not scaled to orbital class.
A far better example, although still not exactly the same sort of thing, would be landing the SSMEs with every orbiter landing. They obviously required refurbishment (as all Falcon 9 Merlin engines do too) and the propellant tanks were expended, but the engineering that went into the SSMEs is a much better example of precedent to Falcon 9 than dropping spent SRBs on parachutes.
SLS/Artemis is actually using some of the specific SSMEs that have flown before on Shuttles. Veteran engines, but they will be discarded this time, no more refurbing. What a damn shame.
Blue Origin have moved glacially slow by comparison, but they achieved their primary goal with this launch (get to orbit) and failed a secondary goal (land the booster).
If this were a SpaceX launch of a brand new rocket we'd be calling this a success and noting how they'd almost certainly achieve the secondary goal soon.
I think the question is how well and quickly Blue Origin can iterate to achieve first stage reuse. It took SpaceX quite a long time with a lot of lessons learned to reach the maturity they have now with Falcon 9 landings and re-launches.
They may have failures during flights, but they aren't a failure as a company.
They are not on SpaceX level, but they are growing recently and I think this test, even with the many problems or things I didn't like (SpaceX spoiled us), it was positive.
But I'm interested to know what the extensive competition for domestic heavy lift rockets consists of, especially reusable ones with a low cost. SpaceX of course, but Boeing is out to lunch.
New Glenn, Vulcan and Falcon Heavy/Starship.
There'll be a Chinese option shortly for those that are truly launcher-agnostic.
You simply can't sim your way to a successful landing because there's too many unknown unknowns. Note on this launch it seems they even fubared the thrust:weight ratio a bit right off the pad, and that's normal.
This stuff is hard to do, and them getting to orbit in one shot is a great indicator of where they might be headed.
I'd love to see a competent competitor to SpaceX because that'll just get us to Mars (and beyond) that much faster.
Fubared, or carefully nerfed? With so tiny a payload, I can see both engineering data collection and range safety reasons to barely crawl their first launch off the pad.