There are lots of alternatives to McDonald's.
There are lots of alternatives to most things. Some cost more money though. That's kinda the point.
Eating at a restaurant is a luxury. If you don't like the experience, don't go (or don't go back). You're free to make your own food with stuff you buy at the supermarket, and you'll most likely get something healthier and much lower-priced. The entire point of a restaurant is to pay more money, frequently a LOT more, for a combination of convenience, service, ambiance, and food that might not be so easy for you to make at home (e.g. pizza) due to skill or equipment limitations.
That special offer Tesco has on Pepsi products? Tesco is probably making exactly the same markup on each sale and the saving is actually coming from a supply price deal they have arranged with Pepsi in exchange for their products getting extra shelf space and end-isle displays.
High-shelf space (too high for customers to safely reach, so otherwise empty or used to store boxes of product to open when it is time to replace sold stock on lower shelves) often has advertising hoardings for products on other isles these days, again this is effectively paid ad space for the suppliers. If no external supplier is currently paying for it, the space is used to advertise own-brand ranges.
I don't know why you think that.
I don't know why you think that.
If an "alternative" to McDonald's forces you to drive excessive distances to reach it, or it costs much more, or it sells Thai food instead of burgers, then it isn't a real alternative to McDonald's.
A suitable alternative to McDonald's would be one similar enough to McDonald's for your purposes that you can use it to replace McDonald's. I'm sure some people have that, but I'm also sure many people don't.
There are lots of things that don't actually have suitable alternatives. There are entire product categories that are completely filled with consumer hostile garbage, with zero competitors offering a suitable alternative, because sometimes it will always be more profitable for companies to refuse to give consumers what they want.
Or pay a bit more to go to a nicer joint.
Quality does cost more. As long as you keep signaling to MD that you'll tolerate more and more crap for lower prices, they happily oblige.
Many people have stopped going to McDonald's by the way. But not enough for McD to hurt.
Then what? What does our agency change in the world in this situation?
You are using cop-outs as well.
If making your own meals is literally out of your reach then I feel really sad for you. That must truly suck to be so dependent on companies just to eat...
For example, I don't much care for the McDonald's experience, so I go elsewhere. Indeed on occasion I find going 'nowhere' to be preferable if there's no alternative. I haven't been to MD in 30 years.
I'm not trying to be on a high horse. I follow a path that works for me, and I don't complain about it. You choose the path that works best for you.
EXTREMELY OBVIOUSLY I meant this part of your comment:
> As long as you keep signaling to MD that you'll tolerate more and more crap for lower prices, they happily oblige.
That is the trope many use, yourself included. A lot of people signal their displeasure with various status quo. Still nothing changes. I wonder how does the one-dimensional quote above addresses the messy and complex real world out there.
I'm not really trying to "win" anything. I'm telling you that you have agency. Whether that means anything to you, or if you do anything with it, I guess that's up to you.
Personally I'm not looking for my agency to change anyone else or how any company behaves. I don't do it for them, I do it for me.
I choose to support companies that align with my requirements. If a company makes me feel like crap I go elsewhere. I'm not out to change the world, just choose how I live in it.
It's OK, of course, and yes I take a number of stances out there by supporting one and not supporting another, company.
My point however was that nowadays that's mostly a feel-good measure. Not the unquestionable actual agency many make it out to be.
I would assume that most people in this thread are not working 3 jobs to survive etc. My context is not their context.
I'd also guess they are far less invested in concepts like whether or not the server offers fries with that. In my long ago, limited experience, I couldn't have cared less about how many adverts there were, there were more pressing things to worry about.
Back to your point - I choose personal time over more money. My spending is modest, my income is likely much lower than most here. Frankly I have more than enough. Living is a lot cheaper when the goal isn't money.