That’s nonsense. Some businesses exist purely to fund the ability to do exactly that thing as well as possible. Making money is a means to an end.
It’s just that they always seem to lose to those that optimize for money.
It’s just that they always seem to lose to those that optimize for money.
Most small businesses fail of course. Usually because while they do a task well, they're bad at the business part.
Once you get large (McDonald's in the parent thread) the focus is necessarily on the business part. At that scale it's not "doing the thing as well as possible " - it is "making money as well as possible".
Clearly lots of people use McDonald's. So they provide customers with satisfaction. But that doesn't mean they aren't out to maximize revenue.
The hard truth is that American consumers care only about price, and so businesses optimize for that (or go under). Which means they lean into other sources of revenue, or ways to reduce costs.
Elsewhere people care about value more than price, and are willing to spend more to get more. Restaurants post the real price (including service) because that's what it costs.
Ryanair exists to fill the need for those who want low price above all else. KLM exists for those who want a better experience and are prepared to pay more.
It can happen locally. Farmers markets are a thing. Supporting local owner-run, not chain, restaurants is a thing.
But in big cities, or nationally? Probably not in pur lifetime.
But it doesn't really matter what others do. It starts with what you do, for yourself. Look around, find small-scale suppliers. Support local producers where you can, and so on. The quality is usually better.
Also, there may not be sufficient people in your area to support independent businesses that believe in providing more value at a higher price.
But it's worth looking and asking around. They may exist, but you won't see them on TV. Ask in local Facebook groups, look out for weekend markets and do on. Asking in those places can give you clues.
But I agree that the vast majority of Americans care only about price, so there will be lots of places where quality simply doesn't exist outside of what you cook yourself.
I think in any case, this is an entirely different qualm than the other issues, like taking orders only via kiosk, or constantly up-selling you during the order.
Personally, I hate the McDonald's app. All the vouchers seem quite plainly optimized to encourage you to come back. I hate this kind of psychological micro-optimization of human behaviours. I would take a ten minute order every time if they stopped trying to manipulate me.
behind the counter-guy, in that wide silver opening, is a black plastic slope with with burgers queuing up. The cooks are constantly cooking, even when nobody has ordered anything, and that means they can get the efficiency boost of making 5 Big Macs at the same time - laying out 5 boxes, 5 buns, 5 patties cooking, etc. - and with no customer waiting on them, there need be no immediate rush[1]. The cashier only picks one up and puts it on your tray, much less than 60 seconds and no stress[1]. Contrast with Subway where the cashier has to assemble one custom sandwich at a time while the customer and queue of waiting people all watch (stressor); they can not get custom sandwiches into muscle memory, or the efficiency of doing several at once (slow), and the cashier delaying for a moment doesn't relieve pressure by letting the buffer fill, it just adds more pressure.
If McDonalds is now taking 5-10 minutes for a typical order, what has gone wrong with their fast-food-factory-production-line design?
[1] Maybe it isn't actually low stress or no-rush in McDonalds, but that design of food service could be.
Allows for easier customisation and less food wastage (and you don't have to keep track of when something was made), at the cost of time for 'easy' orders.
Some small businesses fail because larger ones see their initial success and compete by making a slightly worse product a bit cheaper. Sometimes a significantly worse product. Once the superior but smaller competition is either out of business or has been forced to reduce their quality to try compete on price, the bigger business can either reduce the quality & price further (the big business will usually win in this sort of race-to-the-bottom because they can afford to take losses on individual products for a time, where a smaller business cannot) or bump their price up to improve margins.
It sometimes isn't that the small business is bad at the business part, but that they refuse to play dirty even if playing dirty is the only way to compete. It is easier to rationalise some tactics in a bigger company, because there is no one who has to look the customer in the eye who is also making product quality affecting decisions.