With Amazon as an example for CxOs of the world, sadly, this likely won't happen.
Look at Prime. So much crap involved, and quite literally all I use it for is lower cost shipping. It's almost on the edge of not worth it for me. But I bet from Amazon's perspective, they make more with the higher price, even if they lose the bottom 10% not willing to spend.
Huh.
Just made me realise, a startup that subscribes to Prime as a virtual being, and then splits off each sub-thing for full use by separate individuals would be incredibly profitable.
If any form of AI is eventually granted legal personhood, Prime's model will collapse.