Good perspective from a developer doing the entire process. Learning experience side, he'll probably have quite a challenge seeing significant success in the long run (IMO). He might not care about that though, it's very exciting to both make and publish iPhone apps. I'm over web apps, lol.
I just gave a brief presentation last night a CocoaCoder's group in Austin discussing my company, and our first go at the AppStore. I also outlined our strategy for 2009. Here's a PDF. It's not very long, mostly focuses on the business side of things, non-technical.
http://dl.getdropbox.com/u/184250/CocoaCoders%20%2801-08-09%...