The Bliss Point [1] is a well-known factor in developing food products, and when you can reach it with a high amount of sugar, you generate a food or drink that people find delicious but aren't sated by (i.e. they still feel hungry), which makes them eat/drink whatever it is in greater quantities. This becomes a virtuous(?) cycle for the producer because people will then buy more.
Another classic technique is adding salt to beverages (check the salt content of Coca Cola for example). Salt is designed to make you thirsty, which makes you drink more of the beverage. The reason Coca Cola (as an example) doesn't taste salty? It's been saturated by all the sugar.
I highly recommend Dr Robert Lustig's talk on sugar [2]. While it's an old presentation at this point, most of the content is evergreen.