In a lot of cases, that's how it works in nature too though. Visual appeal on the tree/bush is a big part of what attracts an animal to a fruit. It's just how we're built.
I suppose this is because most animals in the wild are always couple hours away from starvation and just can't afford being picky eaters.
We definitely don't (generally) turn our noses up at various forms of rotten milk or the liquids of fruits rotten enough to be alcoholic.