This will definitely lead to more people using Postgres on their OS X setups, but what I wonder is whether it will lead to an overall better quality of development.
Let me try to articulate my point, but I could probably use some help:
I suspect that the sort of developers who were writing apps and using SQLite locally but deploying with Postgres were the sort of developers whom will still use shaky and poor development and deployment practices regardless of whether or not Postgres is available to them locally.
Orthogonally, I think that the kinds of developers who will actually take the time to follow best development and deployment practices probably wouldn't want to use an app like this - not because it isn't a nice and helpful app, but because they probably want to install the full always-on server bundle via 'brew'.
That's my guess anyway. Does this mean the app was a bad idea? No, definitely not. But I don't personally expect a huge uptick in Heroku deployment quality because of it. At least it definitely won't be for lack of trying!